My name is Amichai (Ami), and I live in Israel with my family. I’m 52 years old, a father of two incredible kids—Ella (11) and Yaari (13)—who are the heart of my world.

I earned my Bachelor’s degree in Art and Design from Tel Aviv University in 2000 and later studied Transportation Design at IED Turin, Italy in 2003.

As a designer, I’ve always been drawn to improving everyday objects, making them more functional, intuitive, and accessible. Having witnessed the impact of arthritis on loved ones, I am particularly driven to create solutions that enhance ease of use.

Creativity and problem-solving are key motivators for me, and my mind is always scanning for ways to make things better.

When I’m not working on a project, I love spending time with my kids, trying to catch up on my ever-growing reading list, or retreating to my workshop.